Whole Foods Market (as opposed to fractional foods?) is an “organic” food grocier whose name encapulates the same unspoken myth that food made the modern way is some how un-food. Today the market appraised value of the company (i.e. price per share) plummeted and the usual suspects were blamed (competition from Wal-Mart for one). Couldn’t it possibly be due to the multiple deaths associated with a variety of “organic” products (from spinach to carrot juice)?