Whole Foods Market (as opposed to fractional foods?) is an “organic” food grocier whose name encapulates the same unspoken myth that food made the modern way is some how un-food. Today the market appraised value of the company (i.e. price per share) plummeted and the usual suspects were blamed (competition from Wal-Mart for one). Couldn’t it possibly be due to the multiple deaths associated with a variety of “organic” products (from spinach to carrot juice)?

“Nevertheless so profound is our ignorance, and so high our presumption, that we marvel when we hear of the extinction of an organic being; and as we do not see the cause, we invoke cataclysms to desolate the world, or invent laws on the duration of the forms of life!” –Charles Darwin, “The Origin of Species” Chapter: “Struggle for Existence”.